Coach Agent

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When professional players are beginning or renewing contracts with their coaches, they have an agent representing them in the negotiation process. Money can really change relationships. If everyone is lucky, it’s a smooth process where a mutual agreement is reached immediately, however, this is not always the case.

Negotiations between the two parties can get tough when one feels like the other side is being unrealistic or unreasonable. The player may feel like the coach is asking for too much money or at times the coach feels like the player is not respecting their experience or knowledge, and therefore not wanting to adequately compensate them. Having an agent represent you takes the personal feelings off –the-table and allows both parties to comfortably reach an agreement.
The WTCA has joined forces with a very experienced agent, Marla Ono. Marla brings to the WTCA over 15 years of experience managing and negotiation contracts for numerous WTA player and their coaches.  She has an extensive network with players and their representatives to secure not only job opportunities, but she is a strong negotiator who will make sure a coach is treated fairly in the negotiation process.

There are a lot of factors that come into the picture when it comes to finalizing that final figure of a coach’s salary, player’s sponsors, ranking, assets, family support, and many more. Some coaches will want a lower base salary with a higher commission percentage from a player’s prize money, and/or a performance bonus if a player does well.

Marla can ensure that both parties feel very comfortable in the negotiation process and that everyone involved is treated fairly. Marla can also works with our coaches to help secure key note speaking engagements, special guest coaching workshops, other numerous off-court business opportunities, community and foundations relations, and most importantly player/coach contract negotiations. In addition to working with WTA tour coaches, she can serve as contract negotiator for coaches seeking academy positions, private family work, college coaching, and international federation employment. Our professional tennis coach agent knows the incredible focus and discipline that it takes to become a successful coach on the WTA tour.

Neglecting the business side of the equation can put even the very best coaches in a financially challenging position. Professional representation can make all the difference. Maximizing your success as a coach, we strongly suggest you utilize our incredible agent resource.