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Collaboration is the cornerstone of the WTCA’s success, working with our strategic partners to amass a global audience of over 82,000 people in under five years. The WTCA is thrilled to announce our partnership […]

We are all desperate to see tennis return in the fall, but the ultimate question is: What ranking system would be fair for everyone? Indian Wells wasn’t playing this year, but before the tournament director […]

Failing on your terms.

Tennis is a very unique sport if we talk about losing. Tennis players lose more often than athletes playing other sports. Professional players play up to 30 or more tournaments per […]

Tennis is a very demanding sport as it requires a lot of volume/intensity in terms of training (on-court and off-court) and tournaments on varied surfaces during almost all the year. Because professional […]

Jane Taylor (a former professional tennis player) has been interviewing past elite athletes to discover their insights on their life after sport. In particular, they are being asked how they made the transition […]

Obviously, it’s never fun to fail, which in tennis means missing a shot, losing a game, set or even the whole match. The biggest underlying fear I have, looking at my career in retrospect and now working as a m […]

Who are you when everything you own and accomplished is taken away from you? This question came up in one of my recent conversations with the player I currently work with, Alize Cornet. Alize and I, we are […]

“But we’re investing so much money, we really need to see a return on our investment!”

I can’t tell you how many times I have heard the above or variations thereof from parents of kids 14 and under. And I don’t […]